Some companies will tell you SEO is better than PPC. This is because it’s FREE traffic…right? Well unless you did the SEO yourself it is not actually free.
Others will tell you to use PPC instead because you can track it and start getting traffic in 10 minutes.
Who is right? We believe that they should both be used in tandem together.
Many client’s have come to us with a list of keywords that they want to rank for. We tell them that those are the keywords that they “think” they should rank for. Proper testing needs to be performed on:
1.) The competitive nature of the industry
2.) The actual search volume
Otherwise you are just guessing what keywords to optimize for. We don’t guess at keywords. If you are guessing by just doing some searches of your competitors on Google, that is a good starting point, but it is not an SEO plan.
We use several methods that have been developed and tested over a period of time. Our methods deliver results that you can take to the bank.
If your industry is “hyper competitive”, such as the credit card industry, you will most likely want to start off with search terms that have a lower search volume. Oddly enough, many of those “low volume” search terms can lead to sales or business leads.
The reason for this is that there is usually more “intent” by the searcher as to exactly what it is they are looking for. This can often allow you to often dominate in a smaller sub-niche of your industry that is often overlooked by the high rollers.
You should always run some PPC for testing purposes before performing SEO to get a good idea of what keywords are actually converting. This way you never have to guess what keywords you should optimize your website for.
If you are looking to generate more sales online or business leads -
Contact Us Today – for a FREE quote.
