Tis the season for holiday shopping. Christmas is only 55 days away, that’s a month and 3 weeks till the big day. Online retail sales are expected to rise in the next coming month. According to the National Retail Federation, holiday shopping will increase 64%. This is 45.8% higher than last year. In comparison to the brick-and-mortar retail shop, they are only expect to increase 3% more.
The study consisted of gathering 51 major online retailers last month and asked them to project their online sales for the holidays.
The study also showed that 40% of the companies surveyed planned to market the holiday sales before Halloween. Another 40% will begin the first week of November.
The research company, comScore Inc. predicts an overall increase in all holiday sales from 4% last year to 79% this year.
To top off this holiday rush, the National Retail Foundation also forecasted that 4 out of five web retailers plan to offer free shipping through the holiday season. This would only apply to web purchase. Time to break out the holiday marketing campaigns and brace yourself for a online rush.